Equinox

With Equinox's limited presence in motion design, I took the lead in communicating brand endurance. My work presented a modern take on animation, bringing a touch of opulence and sophistication to every frame. As the Senior Motion Designer, I lead in much more than just movement. From design to post production video editing, I created assets across diverse social media, out of home and television platforms that evolved brand culture and increased profitability. I contributed to six large campaigns, bringing each narrative from ideation to presentation and ultimately, execution. Lastly, while delivering on a demanding schedule of consistent social and advertising needs, I worked closely with our growth and acquisitions teams to ensure quality, monthly B2C marketing materials. Each element of my work with Equinox touched every aspect of the business, showcasing my ingenuity as a flexible and dynamic creative.