Imagine Events

Imagine Events/Événements is an event organisation that allows fans to meet actors from their favourite TV shows. As a freelance designer, I worked with owner Ariane Legare to rebrand Imagine Events. This started with an introductory video for Sara Thompson from The 100 and evolved to a new logo, templates, posters and guest announcements—the latter two being motion-based.

For their logo, I took I and E from their name and illustrated a logo making sure to incorporate their signature clouds. They wanted the logo to show the brand's identity as badass and fun, so I evolved the cloud to thunder/lightning and experimented with the colour scheme. Eventually, we decided on blue, purple and silver to match the night sky.

Since then, Imagine Events has had multiple events with stars from The 100 and Manifest—no. 1 show on Netflix USA for the past few weeks.