Tian Yuan Di Fang

The Balance Between Air & Ground. Branding and art direction for Tian Yuan Di Fang, an inviting, eclectically furnished AirBnb and event space situated in the heart of Flushing, Queens. "Tian Yuan Di Fang" or "Round Heaven, Square Earth" refers to the ancient understanding of the geometrical pattern of the universe. The logo features a simple outlined square and circle. 天圓地方 is written in traditional vertical columns starting top to bottom, right to left, and subtly creates a square shape within the circle.