Canidae Information Architecture and Concept Wireframe

Canidae is a pet food brand dedicated to providing high-quality nutrition for dogs and cats. With a commitment to using premium ingredients and a focus on balanced, wholesome recipes, Canidae aims to enhance the health and well-being of pets. Canidae's brand values emphasize transparency, sustainability, and a deep understanding of pet owners' desire for optimal nutrition and care for their beloved companions.

Canidae competes in the premium pet food market, distinguished as the pioneer in sustainable DTC pet food with innovative kibble dispensers. Their goal is to differentiate themselves by highlighting their "Good for Pet, Good for Planet" message, emphasizing their dedication to pet well-being and environmental sustainability.

I was the Lead Architect and UX Lead on this project, working with an extended, more junior team. My specific tasks included analytics assessment, user journey mapping, sitemap design, as well as the wireframing concept of the core pet personalization experience. This work was done in partnership with UI/Project Management support from the Group of Humans.