Munchie Meal

During the recession Jack in the Box asked us to help them with miserable sales numbers. We told them marketing alone wouldn’t solve their problems. They needed a unique product to bring people in. So, we created one for them. Enter: The Munchie Meal. A collection of brand new menu items geared toward their loyal late-night (*cough* stoner) customer, and a trippy marketing campaign to promote it. In the end, Puppet Jack and the Munchie Meal helped boost sales in the first quarter of 2014 by nearly 20% and raised JIB stock price by 80%. Puppet Jack not only appeared on TV, but his personality also found its way onto Tumblr, Facebook, Twitter and Instagram.