American Express Experiences

Amex Virtual Experiences are a collection of members-only events that cardholders can participate in as a perk of being an upgraded member.

Amex recognized that their audience, shopping both at home and in store, wanted seamless, hybridized experiences that gave them the comfort of home, or the richness of in-person. Virtual experiences let members tune in to live events that felt like they were really there, doing stretches with Van Damme or getting financial advise from Snoop Dogg.

To highlight the A-list content they had within their Experiences program, we created a MasterClass-like experience that made discovering new experiences fun.