Verb Manifesto

Objective: define and differentiate Verb’s soul.

Verb is a leadership development platform that combines skills-based training, mentorship, and peer learning for whole-person development.

Engagement Goals

I was hired to help 1) define and differentiate Verb’s soul, 2) articulate Verb's history and purpose through stories, and 3) rally people around Verb’s “why.” This manifesto is an exploration of goal #1.

MANIFESTO

Verb is...
a hyper color breakthrough
a pivot table riot of things exponential
a Fibonacci spiral of human potential
a growth spurt in gains, achievements, and aims
a lesson in things not as they seem
a PhD course in dreaming big dreams
the electrified way to make ideas sing
it’s a question answered and an answer questioned
a curious mindset driven by compassion
Verb, simply put, is inspired action.

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CLIENT FEEDBACK

Suzi Sosa, CEO: “Verb was competing in a startup pitch competition. I had five minutes total to present. I spent four talking about the business, the market opportunity, and financial forecasts. I spent the last minute reading the brand manifesto Anita wrote. We won.”