The Desire Project Manifesto

Objective: express the worldview of women struggling with — and seeking relief from — a lack of sexual desire.

The Desire Project is a Mind Cure Health Inc. research program investigating whether MDMA-assisted psychotherapy can help women overcome lack of desire.

Mind Cure Health Inc. is a life sciences company focused on innovating and commercializing new ways to promote healing and improve mental health. The Company is developing digital therapeutics technology and researching psychedelic compounds to support access to safe, evidence-based psychedelic-assisted therapies globally.

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MANIFESTO

Today
I came for myself
not for you
or anyone else

too often life is
taking care and keeping peace
being good and saying please
making love and faking things
getting off's a distant dream

and it's high time
for damn relief

today I'm here to get what's coming
and what's coming is me

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CLIENT FEEDBACK

Kelsey Ramsden, CEO: “It's pretty rare to work with the same person who's able to write a manifesto and ideate on a product name with equal competence.

One of Anita's resounding differentiators is her ability to take complex ideas and narratives—with layers that might include societal context or a variety of audience positions for something very early to market—and she finds a way to clarify and speak to each audience, often within the same piece.

It can be challenging to find exceptional creative talent with exceptional organizational and follow-through capabilities. I know that when I work with Anita, she will deliver what I asked for when I asked for it, and she will not be overly attached to what she delivers. Instead, she is attached to the best outcomes for the client, which is also pretty rare.”