“Sueñito” means “little dream” in Spanish and I used this ideology plus the founder’s backstory as major inspiration for the brand, logo, and web design.
Through the brand identity, we combined their Mexican heritage with the Pacific Northwest and developed the wolf and moon design with Dia de Los Muertos accents to marry the contrasting cultures together. The brewery opened in Fall 2022 and business has been booming! I continue to partner with the brewery and support their business marketing and design needs. The partnership has been an amazing journey. Making this brand become a safe haven for those hopeful wanders and big dreamers has helped them stand out from the fierce competition and better connect with their targeted demographic.
You can visit their website at https://www.elsuenitobrewing.com/ or check out their instagram @elsuenitobrewing