Minnesota Twins: Visual Brand Language
When the Minnesota Twins redesigned their logo system and uniforms, they needed a way to reflect the new branding throughout all marketing touchpoints. The result was a comprehensive visual brand framework that served as a guide for both internal and external partners to apply the new branding to any number of marketing, promotional, and advertising initiatives. Twins logos and uniform design by Matthew Wolff.
Role: Art Direction, Design
Agency: Magenta Creative
- Project Roles
- Art Director, Designer
- Skills
- Art Direction, Design, Entertainment, Adobe Illustrator, Maintaining Schedules, Outdoor, Adobe Photoshop, Print, Retouching, Sports, Vector, Creative Direction, Design Strategy
- Media
- Advertising, Brand Guidelines, Posters, Visual Designs, Wayfinding, Branding
