Social Media Strategy - L'Oréal Mizani

I crafted and implemented a global social media strategy for L'Oréal - Mizani, a textured hair beauty industry pioneer. In just one quarter, I organically grew the brand's global social media views 5x times. Followed with a click-through rate increase of +162%, engagement rate of +160%, and follower growth rate of +3,5%. As a lead video content creator, I produced 25 of 25 best reels of the brand's history.

Project Roles
Editor (Brand/Content), Content Producer, Post Producer, Project Manager, Strategist, Editor (Film/TV), Content Strategist, Marketer
Company
L'Oréal
Skills
Content, Social, Content Strategy, Social Media Strategy , Videography, Content Writing, Video Editing, Cinematography, Content Management, Strategy, Creative Strategy, Marketing Strategy, Data Visualization
Media
Case Study Videos, Commercials - Video, Short Stories, Social Media Content, Social Media Copy
Project Industries
Beauty
Social Media Strategy - L'Oréal Mizani
Social Media Strategy - L'Oréal Mizani
Social Media Strategy - L'Oréal Mizani
Social Media Strategy - L'Oréal Mizani
Social Media Strategy - L'Oréal Mizani
Social Media Strategy - L'Oréal Mizani
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