Influencer Campaign - L'Oréal Pureology

From key influencer selections and pre-seeding to data analytics–I co-led Pureology's biggest influencer campaign of the year activating 67 micro to mega celebrities, creators, and influencers across TikTok and Instagram. I defined data benchmarking to ensure high ROI success and TikTok best practices for L'Oréal brands' digital department.

Project Roles
Editor (Brand/Content), Project Manager, Strategist, Content Producer, Post Producer
Skills
Celebrity, Content Management, Social Media Strategy , Data Visualization
Media
Branded Content, Social Media Content, Social Media Copy, Data Visualization, Campaigns
Influencer Campaign - L'Oréal Pureology
Influencer Campaign - L'Oréal Pureology
Influencer Campaign - L'Oréal Pureology
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