SIMULATE

Project/Client Management, Art Direction, Design, Production

SIMULATE is the leading food technology company in the world today, transforming the antiquated food system as we know it. What began as NUGGS, a viral fake chicken nugget comapany, SIMULATE has grown to create a range of products that push the boundaries of what is real and what isn't. As part of the team at CENTER, we were contacted to update the brand, art direct and produce a photoshoot and out-of-home campaign and produce the new Tenders pacakging, including design, art direction and production of photography. I was responsible for multiple roles in the project, including management, client relations, design and producing and art directing 2 photoshoots.

simulate.com
@simulate

Worked on at Center
Role: Project/Client Management, Art Direction, Design
Creative Direction: Alex Center, Andrew Galloway
Designers: Pete Freeman, Ciaran Brandin, Hanna Pulis
Photography: Lance Langel