United Sodas of America

Project/Client Management, Art Direction, Design

United Sodas of America is a reimagination of the classic, bubbly, delicious, joyful, sweet, fizzy, and flavorful beverage we all know and love. Rather than using just red and blue, United Sodas celebrates what makes America truly great—variety. CENTER was brought on when there was just a name and a big idea to conceptualize the strategy, brand identity, packaging, tone of voice and every visual touchpoint of the brand. As a Designer and then Managing Director at CENTER, I played an integral role in launching the brand into the world including art directing and conceptualzing the 360 degree launch campaign and managing a team of designers, web developers, strategists, copywriters, render artists and photographers.

Awards
2 Cannes Lions 2021
Silver: Packaging & Branding

2 ADC Gold Cubes 2021
Branding & Packaging

2 Dieline Gold Awards 2021
Best Brand Identity & Best of Beverage

Pentaward Gold 2021
Beverages

Communication Arts 2021
Award of Excellence

unitedsodas.com
@unitedsodas

Worked on at Center
Role: Project/Client Management, Art Direction, Design
Creative Direction: Alex Center
Designers: Pete Freeman, Andrew Galloway
Motion: Andrew Galloway
Photography: Mari Juliano
Website Build: House of 207
3D Renders: Aldo Gonzalez