butter

Project/Client Management, Art Direction, Design

Everything is better with butter.

Butter is a new cannabis company rooted in Michigan that makes high quality products with the aim of spreading knowledge, community, and love. Together we are on a mission to change the perception of weed being an underground solo activity to something that can be connective and widely enjoyed.

We worked with butter to create a brand centered around the authentic use of cannabis and the joy it brings to those who consume it together. If we can improve people’s individual lives with cannabis, we can make the world a better collective place.

Our vision is to build the first mainstream, mass market cannabis brand, spreading a butter way of life to all (over 21).

My role was Account Director, overseeing the project over a 2 year span, Designer (at different points throughout the project) and Art Director and producer for the lifestyle and product photoshoots.

Awards
2 ADC Gold Cubes 2023
Branding & Packaging

butter.world

Worked on at CENTER
Role: Project/Client Management, Art Direction, Design
Creative Direction: Alex Center, Andrew Galloway
Designers: Pete Freeman
Photography: Alex Brown (lifestyle), Drex Dreschler (product)
Styling: Julie Rose
Website Build: House of 207