Katkin

Project/Client Management, Art Direction, Production

KatKin is a nutrition, education, and community focused cat-care brand based in the UK that works with world leading veterinarians and nutritionists to develop food that gives cats the nutrients they actually need. KatKin is cutting the fluff from the cat industry and exposing the truth behind mass-produced cat food.

KatKin’s mission is to show cat ownership for what it actually is, and defy the stereotypes of cat’s being “easy to care for.” They need “hardcore love” no matter if they’re a finicky feline or have a tricky tummy. The time for change is now, and we won’t stop until our cat-first, no-bs attitude becomes the new standard everywhere.

My role was as Account Director, Art Director and Producer. I managed the project as a whole as well as produced and art directed the photoshoot.

katkin.com

Worked on at CENTER
Role: Project/Client Management, Art Direction, Design
Creative Direction: Alex Center, Andrew Galloway
Designers: Ellie Jepsen, Rob Oechsle, Hanna Pulis
Photography: Marcus Nilsson
Prop/Set Designer: Sophie Strangio
Brand Strategy – Sonder & Tell