Ursula Brooklyn Cocktail Social Promotion
We teamed up with Ursula, a lively local restaurant in Brooklyn NYC, to creatively showcase their all new cocktail menu, designed by John deBary, for their Bed-Stuy location. Inspired by owner Eric See's upbringing in New Mexico, this image series set out to depict unique era-inspired humorous tableaus derived from each cocktail’s name. From mood boards to concept sketches to then building out individual practical sets, a series of four very different humor-laced nostalgia-driven cocktail scenes were brought to life. The imagery was used for promotion on Ursula’s social media channels to drive buzz around their glowing new menu items.
Photography & Lighting: Kevin Pineda-Gould
Art Direction & Prop Styling: Simi Mahtani
- Project Roles
- Art Director, Creative Director, Set Designer
- Skills
- Art Direction, Conceptual, Design, Food, Lifestyle, Low Budget, New Business, Studio, Creative Direction, Storyboarding, Cat Herding, Disco, Funk, Social Media Strategy , Creative Research, Food Photography, Set Styling, Prop Styling, Food Styling
- Media
- Branded Content, Photography, Social Media Content, Branding, Sets, Props
