Packaging and graphics created for influencer kits for a new smart thermostat product launch. The packaging creates a layered unboxing experience that tells a story as you open it. Tissue paper with an illustrated pattern conceals hidden messages about the products benefits - especially highlighting the devices data privacy. While copy on the lids interior gives an introduction and leads to more information through a QR code. Finally, once fully opened the product rests with information on how to install and use.