Neiman Marcus Site Updates

Created a modern checkout experience for NM that included a deep level of custom logic and information (ship-to-store, split-deliveries, gift with purchase).

Designed experiences within the limited color palette and typography of the NM brand.

Updated store finder with key goals of: reducing clicks and time to relevant data (location, maps, hours); exposing unique store amenities (book stylist appointment, curbside pickup, restaurants).

Completed detailed competitive audits on key touch points (PDP, Homepage) to help future feature work through insights and recommendations.