Hawthorne

Led product design and all digital efforts during a three-year tenure as the sole digital designer. Worked closely with engineering, product management, marketing, and brand teams on core-site and marketing products.

Implemented Figma as a cross-functional platform of truth for digital design and content.

Composed a design system/library built to adapt to an evolving brand and streamline site builds.
A catalyst and primary lead on a re-platforming effort to a headless Shopify/Recharge tech stack.

Successfully launched a core browse-click-buy product detail experience. Adapted and evolved all other site sections (i.e., quiz results, quiz, account management, cart, homepage) using user testing, site analytics, and A/B testing.