Live Wire

Live Wire Radio, a live variety show airing on more than 200 radio stations as well as podcasting, asked for an update to the look they had used since their inception. The old look was more vaudeville and worked well with their Portland stage shows, but going national and syndicating the show, they needed an update that was fun, but cleaner and easily read. Besides the logo, and program covers and section headers for each season, I designed numerous print and digital ads (making templated formats for easy updating), business cards, and promo pieces like t-shirts, a candy bar (complete with golden ticket), and beverage glasses.