Fanduel

In a time of hyper-growth, FanDuel partnered with Interbrand to rebrand with the purpose of developing stronger brand recognition and a unique voice among industry competitors, as well as launch their new venture in Casinos. With awareness of semiotics in sports, casinos, and entertainment, the visual identity centers around  their North Star: Make every moment more. The brand’s new visual identity built on core equities, starting with an updated shield for better readability, paired with a new logotype that drew inspiration from the original but embodies the welcoming and approachable spirit that better represents their business.