Lotlinx is a VIN Management Platform that enables precision automotive retailing via AI technologies that improves dealership profitability. The company was founded with the idea that dealers would benefit from cutting out middlemen to connect directly with dealers who were looking to purchase the cars they had on their lot. Lotlinx, in essence, filled the gap of a neglected segment of business owners who faced roadblocks marked by antiquated technology of a previous generation. We repositioned the company with a new brand promise of giving back control to dealers and their dealerships, while creating cohesion between their technology and the face of their brand.