BRIDGE MONEY

Building a brand for a generation that has been left with little choice but to hustle.

Context
A system where most people can’t even build basic savings but that keep pretending to help them build (unattainable) wealth with products pushing them further into debts.

Strategy
Make bank. Giving it to them straight, they want to be given opportunities to use their smarts to make $$, not to open saving accounts they have nothing to put in.