Liquid Death Killer Baby Name Generator

Working with the incredible team at Humanaut, Jeff Greenspan and I were asked to help flesh out a commercial for Liquid Death . The idea was that with such a competitive global job market, parents naming their children would be better off giving their babies names that stand out. Liquid Death created a "Killer Baby Name" generator so that you could give your children names like "Ax McBloodLust"

Jeff and I had the idea to actually give parents a lifetime's supply of Liquid Death for the kids if they really used the baby name generator. Humanaut and LD loved the idea and it ended up making the piece, which received over 150K Views on YouTube and was nominated for multiple awards.