Adidas NYC Marathon 2021 - Motion Graphic Assets

Tom (Creative Director/Partner for Adidas) and Shane (Creative Director/Designer) reached out to me to help them with motion graphics for the NYC Marathon 2021 Campaign for Adidas social media assets.

We had a span of a week that we were given to produce Motion Graphic assets everyday for Adidas NYC Marathon 2021. Under a crunch of time, only having an hour to create the stills layout for each asset with multiple slides in each release (6-8 slides per day) and create the stills as motion graphic pieces for the main posts and story posts on instagram/facebook, etc...

I would need to animate each slide in no more than 30 minutes and then have them posted on their socials right after. Shane and I ended up working faster than that by creating saved animation presets and textures. We cut our time down to 40-45 minutes rather than an hour by only the second day.

I would like to thank Shane for connecting me with Tom and having me on this project. I had a blast working in a fast-paced environment and created a new network with Tom. Who I still create motion graphic content with at Winston House.