Utilizing Motion UI to Create Better Habit-Forming Informational Products

Publishing companies face significant competition from social media on how users get their information. By utilizing the COM-B framework and motion UI within an article, companies can create better habit-forming products and display information more efficiently.

The objective of this project was to develop a content strategy for the New York Times to use in order to create an experience for users that maintained their investment and engagement within their application.

Project Roles
UX/IA Designer, Motion Designer, UI Designer, Content Strategist
Skills
After Effects, Design, Low / High Fidelity Prototyping, Adobe Photoshop, Strategy, Comparative Analysis, Information Architecture, Content Strategy, Human-Centered Design, Figma, Sketching, Journey Mapping, Data Visualization
Media
UI Design, UX Designs, Interaction Designs
Project Industries
Media
Utilizing Motion UI to Create Better Habit-Forming Informational Products
Support