Highway Cannabis Co.

My team and I worked closely over two years to create Highway from scratch, starting with the brand strategy, name, and visual identity, pitch deck support in raising 50M in capital, the packaging design of a 100 SKU private label collection, social content creation and extending all the way to the design of our 3,500 square foot store. The store in Marina del Rey features a modern, inviting design that showcases our brand and products. They offer a wide range of cannabis products, including a variety of strains, edibles, topicals, and more. I provided the overall creative direction for the project, overseeing pre-production, production, and post-production. Additionally, I personally shot and edited a significant amount of the footage shown below.