SurveyMonkey Rewards App

The SurveyMonkey Rewards App was a go-to-market project to launch a brand new mobile survey panel respondent experience app for participants on our Market Research Panel. The business had a fresh outlook on engaging with our B2C market to supplement our existing survey panel (SurveyMonkey Contribute) by capturing a younger demographic data set while leveraging the real-time messaging capabilities and geotargeting capabilities of native devices.

Full case study at http://mcarmichael.com/smr.html