Side Homepage Redesign

Side, Inc.'s core platform experience focuses on streamlining the end-to-end real estate transaction process; from creating marketing materials to land clients, initiating the listing paperwork, shepherding the signing process across both sides of the deal, the Brokerage's Compliance & Audit review, to then closing the deal and processing for Commission payouts. The first generation of the product had been shaped largely by the engineering team's choice of Material UI components coupled with an early-stage design maturity process. This was an opportunity to evolve the user's first touchpoint with the product through the optimization of key items, as well as, work with the team to evolve their process.

Full case study at: http://mcarmichael.com/side.html