Red Antler (various projects)
In 2021, Red Antler brought me on for a new role: Associate Writing Director on the Strategy Team. I worked across brand and digital teams on holistic project executions for a varied array of growth and pre-launch brands. From creating and executing brand guidelines to leading the development of digital experiences, I lead all things copy, and even collaborated, ideated, and contributed on the design and UX side.
Of course, I can't show all the juicy brand books and behind-the-scenes work I did with the Red Antler team, but here are a few clips from the clients whose projects I led copy on. Please do get in touch to discuss further: hello@tashayoung.xyz
- Project Roles
- Copywriter, Creative Director, Writer, Editor (Brand/Content), Strategist
- Skills
- Conceptual, Content, Design, Editorial, Experiential, Lifestyle, SEO, Social, Creative Direction, Copywriting, Strategy, Wrangling - Creatives, Creative Strategy, Brand Strategy, Media Strategy, Marketing Strategy, Design Strategy, Consulting, Creative Research, Trend Analysis, User Research, Figma, Content Writing
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, E-commerce Platforms, Editorial Writings, Manifestos, Presentations, Social Media Copy, Websites, Naming, Taglines, Branding, Brand Identity, Personas, Articles, Slogans, Campaigns
