Samsung - Push Past Possible

Innovation is at the core of Samsung, and its products are the biggest proof of that. We worked on the global launch of this tablet that claimed to have the largest screen ever but is yet to be the thinnest tablet out there. A product that truly redefined what was possible.

Pushing what’s possible became the core of our campaign. Which not only inspired people to go beyond what’s possible for them but also inspired us to push ourselves in the making of the film.

To achieve a higher level of realism, we partnered with Rubberband and built mechanical props that actually expanded; a canvas, a fully grand piano, and even a theatre stage.