New Orleans Tourism: Happy Tuesday

According to people on the internet, Tuesdays are the worst day of the week. But not in New Orleans, where every Tuesday has something to offer—from Fat Tuesday to Rebirth’s standing Tuesday gig at Maple Leaf Bar.

New Orleans Tourism Marketing Corporation set out to change people’s minds, and boost midweek visitation, with a campaign that showed how NOLA does Tuesdays unlike any other place in the world.

We started by live responding to people’s terrible Tuesday social posts with custom #HappyTuesday messages from local personalities. Brightening their day, NOLA-style. Our campaign was supported by midweek deals and events from local businesses, making travelers even happier. #HappyTuesday contributed to another record-breaking year for New Orleans, with a dramatic increase in both visitation and visitor spending.