Suite 437 Coffee

Fine luxury needs fine tailoring, even when ground.
A HYPER-PREMIUM SUBSCRIPTION COFFEE BRAND WITH A DEEP COMMITMENT TO FINE DETAILING AND AUTHENTIC MILANESE AESTHETICS.

As the hyper-premium coffee market was beginning to soar, for Calvin Smith’s new D2C subscription brand Suite 437 to stand out, it needed to get as far from the tropes of every other modern third wave roaster as possible.
Otherness created a poetic and luxurious execution, bringing Milanese sprezzatura — the confident art of making effort seem effortless — to American kitchen counters, with packaging that felt as elegant and crafted as a fine Armani suit. No generic Instagram D2C typography here — Suite 437 would double down on a high end, glassy buildings alongside grand old palaces, limousine and Prada spin on Italian luxury.
To get it right means going to the source. Joel traveled to Milan, straight into the museums (ok, with a coffee shop detour or two) to immerse himself deep in this history. Out of that, Otherness crafted an Art Deco aesthetic with matte black-on-black detailing and gold accents to frame the coffee's personalities. Your coffee, su misura.