Lil Baby + Budweiser for Fifa World Cup

I joined the Untold Studios team to design and animate the lyric video for Budweiser + Lil Baby’s official song for the FIFA World Cup.

We crafted a series of dynamic animations which were then projected onto Lil Baby and the surrounding set and then captured on camera, creating a unique, mixed-media effect.

Credits:
Agency: Wieden Kennedy
Director: FILFURY
VFX Producer: Sam Cornwell
Graphic and Motion Designers: Bárbara Abbês and Elena Loras
3D Designer: Cristopher VanNordstrand
Editor: Marianne Karaan
Photos and Videos: Budweiser/Untold Studios