Prosper Rebrand
Prosper, a FinTech peer to peer lending company wanted to differentiate itself from their competitors. The brand was redesigned to reflect their innovative technology and the modernization of banking. The new design system (look/feel/tone, typography, colors, copy, photography, graphics) were implemented into digital and print medium. Digital: web design, email design, digital ads, social media ads. Print: banners, event promotion, stationery, collateral, environmental design, and signage.
- Project Roles
- Art Director, Writer, Strategist
- Company
- Prosper
- Skills
- Art Direction, Design, Technology, Creative Direction, Strategy, Research, Content Strategy, Creative Strategy, Tech Strategy, Brand Strategy, Marketing Strategy, Design Strategy, Human-Centered Design, Creative Research, Product Development, User Research, Usability Testing, Content Writing, Brand Management, Signage
- Media
- Brand Guidelines, Branded Content, Icons, Illustrations, Infographics, Logos, Microsites, Mobile Apps, Packaging, Photographs, Posters, Presentations, Product Designs, Products - Digital, Prototypes, Roadmaps, Typography, UI Design, UX Designs, Visual Designs, Web Apps, Websites, Wireframes, Environmental Design, Site Maps, User Flows, User Journeys, Briefs, Branding, Brand Identity
- Project Industries
- Finance, Technology
