Panama

Panama is the isthmus connecting Central America and South America, offering access to both the Pacific Ocean and the Caribbean Sea. Home to 7 different thriving indigenous communities and one of the most globally diverse ecosystems researched in the world, Panama offers limitless opportunities of interactive entertainment and inspiring sources of education within its landmass of 30,000 square miles.

Following the global impact of COVID-19, tourism became an international desire for travelers seeking a fulfilling sense of adventure. Through extensive market research, meaningful interactive experiences heavily outweighed the concept traditional souvenir resort vacations. In response to these findings, Panama sought to emphasize its country's abundant resources of cultural and environmental experiences to attract worldwide adventure-seekers. Its entire brand system came to fruition, with a strong emphasis on how visual elements represent Panama's values and inspire visitors. Senior Art Direction in collaboration with Tourism Panama & Beautiful Destinations.