With anticipation of the Samsung's Galaxy S22, Google and Samsung partnered together to develop a web experience catered to defining the details of enhanced nighttime capabilities and cross-integration between devices. The firsthand look gave insight to preordering the device with the opportunity to gain discounts from Google's products and services when purchased together.
In order to advertise the Galaxy S22's powerful capabilities, an experiential website became Samsung's immediate priority to highlight the device's new and improved features. The design focused on personal desires and entertainment as a thematic element, due to its release during the COVID-19 pandemic. Sharing moments through photos, capturing memories through cinematography, and tapping into the feels through one-on-one video conversations became the inspiration and muse of each of the subcategories.