Blue Fox Pasta Company

The Blue Fox Pasta Co. was created to become a cult classic, featuring a striking blue fox mascot that would be embraced by the community and featured across a range of merchandise.

To showcase the personality of Blue Fox Pasta and promote the dining experience, comic strip billboards and posters were designed featuring the playful blue fox character. The result is a visually compelling and memorable branding campaign that brings the fun and unique pasta experience to life, while also building brand recognition throughout the city.

In this project I designed a brand identity, social media, advertising, menu, merchandise.