Kiehl's Loves X Linda Baritski 2022 global campaign

ILLUSTRATIONS AND STYLE GUIDES FOR 40+ COUNTRIES/CITIES

For 7 months I worked with the amazing team at Kiehl’s creating the latest Kiehl’s Loves global campaign. The project involved creating a key visual, illustrated patterns and illustration icon system for over 40+ cities/countries around the world.

Illustrations for each country/city include imagery and iconic locations unique to each place. The mini kits I created for each destination are being used as a style guide for each locations limited edition skincare packaging, POS, signage, events campaigns, products, accessories, animations and more.

Working with Kiehl’s has always been a dream collaboration ever since I began as a freelance illustrator in 2017 - I was a huge fan of their collaborations with some of my favourite artists and illustrators (Craig & Karl, Peter Max, Aries Moross, Jeremyville, Simone Massoni, Ali Mac and more) so working on this project was amazing.

​

This is just a taster of some of the work out in the world so far. I’ll be posting more from this project throughout the year as it unfolds.