REI Opt Outside 2021

The Mission: Bring to life REI's 7th Opt Outside Campaign (2021), from a unique visual perspective, through compelling video & photography - with the intention of expanding the meaning of “Opt Outside” to invite everyone to support and shape a more inclusive outdoor culture.

My Role: I put together this campaign's creative vision alongside a copywriter, making use of ASMR-like sounds of nature, dynamic perspectives, a strong location strategy, inclusive casting considerations and match cuts.