American Horror Story: Night Bites Bakery experience

I was a copywriter for FX's AMERICAN HORROR STORY: NIGHT BITES BAKERY - a special event organized by NVE to promote the latest season of American Horror Story. I wrote all of their website content, email alerts, and product descriptions to create a fun, spooky, creative and enticing way to draw in customers. The website is now defunct as the event has ended, but a few photos from the site are available in my portfolio.

NVE and FX produced a fully integrated, 360-campaign inclusive of experiential, PR, social, and digital elements. The teams wanted to create synergy between the show themes and on-the-ground activation, feeding into the #AmericanHorrorSummer overarching campaign while hinting at the blood-thirsty themes of American Horror Stories and AHS: Double Feature. As a result, NVE ideated and produced "AHS NIGHT BITES BAKERY," a macabre after-dark bakery serving sweet treats that celebrated the 10-year legacy of AHS. The multi-channel strategy came to life as a 360-campaign that included limited in-person pop-ups, online experiences, and amplification tactics such as influencer engagement, social media teasers and pre-market publicity to drive tune-in for the new Stories series and AHS: Double Feature, as well as to promote overall AHS viewership.