Capsoul

The focus of this school project was to create a physical three-dimensional product. I was given the task of creating a line of vitamins and was only restricted to the size and shape of the bottle. I was inspired by the periodic table and decided to go with a clean, sterile look because that’s what I associate with medicine. The vitamin letters were intentionally made to be larger so that a user could easily distinguish the difference among vitamins, whether near or far. As for the name of my company, I called it Capsoul as a play on the word capsule. The logo was inspired by the yin and yang sign and is suppose to be a letter C with a letter S being created in the negative space.

Project Roles
Art Director, Copywriter, Creative Director, Product Designer, Designer, Type Designer, Design Director, Brand Designer
Skills
Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Lightroom, Type Design, Brand Strategy, Material Design, Packaging Design, Illustration
Media
Packaging, Branding, Brand Identity
Capsoul
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