Mr. Milk
Mr. Milk is a project I made in school. The assignment was to create an identity for a job of yesteryear. I decided to base my project on a milkman I called Mr. Milk. My personal goal for the project was to create a timeless logo that could have easily been used in the 1950s as it could today. To merge the past and the present I paired the classic milk bottle silhouette with a clean sans serif. To give it some pop and contrast I decided to use cyan blue because I usually drink 2% milk. However, this color could easily be interchanged to reflect the different varieties of milk, e.g. red for whole milk, yellow for low fat, and brown for chocolate.
- Project Roles
- Art Director, Copywriter, Creative Director, Retoucher, Photographer, Artist, Illustrator, Letterer, Typographer, Designer, Type Designer, Project Manager, Design Director
- Skills
- 2D, 3D, 3D Generalist, Art Direction, Color Grading, Compositing, Conceptual, Content, Design, Adobe Illustrator, Adobe InDesign, Lighting, Mixed Media, Modeling, Adobe Photoshop, Post-processing, Post-Production, Print, Rendering, Retouching, Type Design, Copywriting, Producing, Project Management
- Media
- Branding, Brand Identity
