McDonalds Lobster Rolls

A regional classic. The Lobster Roll from McDonalds appears as a seasonal treat in New England. As part of it's release it needed a new campaign. Few things go together as well as a Lobster Roll and a trip up the coast. The campaign plays off of classic nautical colors and signs. The commercial that featured friends enjoying a road trip up the coast, capping off the day in the best way, a Lobster Roll on the beach.