FitVine Wine
The low sugar wine category is crowded and FitVine was getting lost in the shuffle. So we created a new look and feel, tone of voice and actionable campaign that will excite a new audience and reinvigorate their current base. Keep it Real, a 360 campaign that will span trade, social and TV.
- Project Roles
- Creative Director
- Company
- FitVine Wine
- Skills
- Conceptual, Copywriting, Scripting
- Media
- Branding, Campaigns, Commercials - Broadcast, Posters
- Project Industries
- Advertising, Wine/Spirits
