LONDON LIONS
We helped the UK leading professional basketball team, the London Lions, understand youth and modern basketball culture, giving them a roadmap to transform their basketball team into a culturally relevant brand (and informing their rebranding in doing so).
- Project Roles
- Strategist
- Company
- Sonic Boom
- Skills
- Brand Strategy, Research, Trend Analysis
- Media
- Brand Identity, Branding, Roadmaps
- Project Industries
- Sports
