TWITCH

Twitch focus in 2021 and 2022 was to break through in one of their key market, France, that wasn't growing at the pace they were expecting. To do so they needed a deep understanding of youth culture and bring new energy to the brand.

As strategy lead, we led cultural research, brand and go-to-market strategy while working closely with the Twitch in-house teams on the creative development of their largest European campaign to date.

The campaign got hugely positive reception both from the Twitch creator community and the overall French youth audience it was intended to.