VANS: Express All of Your Selves

In 2021/22 Vans wanted to expand its reach and speak to gen-z women. I conceptualized a campaign that celebrated style as a form of self expression, showing that fluidity of style and identity are inherent to young women today. we shot with real girls from around the country, showing all the different sides of their identity that can come out through their fashion choices. our key visual was a composition with each girl in four different outfits that show different sides of their identity. we also made custom ethereal background graphics to match each girl's energy