Journ brand identity
Journ is a skincare-focused cosmetics brand. Their products conceal specific skin concerns for a flawless look and also help improve them over time.
I led the brand strategy and design direction before the brand first launched. I had the pleasure of designing their brand identity, brand guidelines, packaging, and deciding the overall art direction that would later influence the brand’s trajectory as it grew.
- Project Roles
- Art Director, Creative Director, Designer
- Company
- Journ
- Skills
- Art Direction, Brand Strategy, Design, Design Strategy
- Media
- Brand Guidelines, Brand Identity, Branding, Visual Designs
- Project Industries
- Beauty
